Don't Just Win Customers, Win Brand Advocates For Life
Our clients are often so excited about
our methods and approaches to marketing that they ask us to
help them build a new marketing strategy from the inside out.
At first it might not seem obvious that
a results company like Maximum Success is the right
choice for your company's marketing. But in fact, our holistic
approach to organizational transformation ties directly into
the core values your company is presenting to the public at
all levels. Winning advocates for your brand is only possible
when you reassess the core values behind it.
Marketing: The Buzz In
Your Organization Will Be Contagious
We believe that marketing is defining a set of values that
your organization believes in and can stand behind, and implementing
a systematic approach to enabling your people to win advocates
in the marketplace. This approach is not just a list of techniques
-- it is a process of culture building centered on your core
values.
History shows us that nothing is more powerful
than a group of people who firmly believe in something. Ask
any salesperson and they will tell you that it's easy to sell
a dream that they believe in. Regardless of your industry,
we can help you define that dream and articulate it in exciting
and compelling ways.
Other marketing firms may have talented
marketing professionals, but chances are they care nothing
about your core values and are willing to paint a picture
of your company for the public that is merely a facade. At
Maximum Success, we're different: we help you tap into what
you truly believe in and spread that message at every level
of your program.
Inside Out: It's
Easy To Sell The Real Thing
The modern consumer can see through the hype, and when you
engage them honestly, it will pay dividends for years to come.
America is tired of spin doctoring and wagging the dog: build
a genuine brand on what you believe in and watch it grow.
We're a holistic culture building company
that has some of the most talented and experienced marketing
professionals in the region participating in our consultancy
pool. We know how to both identify and nurture your company
vision, as well as create a world-class approach to engaging
the public on all fronts and uncover new potential ground.
Consider social media for example: a significant
part of what Micheal Burt does is coach people on Legacy
Management Systems. A Legacy Management system is a holistic
approach to marketing that will change the way you see marketing
and sales in social media and beyond. Below is a five-point
approach developed by Coach Burt that is one of many systems
we use to coach our teams toward winning results.
Enlightened Marketing: Winning Advocates through Legacy
Management
by: Micheal Burt
1. The number one
objective of this game is to get and keep customers. So, the
question becomes; what is your strategy for getting and keeping
customers?
2. By building a “network” of
people who think of you first when they think of your industry
you begin to become “top of mind” therefore increasing
the likelihood that those people will tell others about you
when the opportunity arises. You need as many people telling
as many people about you as you can have. This only happens
intentionally when you seek to get new customers through a
system that manages the relationships in your life. Remember
the saying, “For every person you know, they know 200
people you don’t know.”
3. Always remember, there are only 3 types
of customers (Reichald) and they are: Promoters (those who
love you and refer you), Passives (those who are lukewarm
about the experience with you telling no one about the experience
with you), and Detractors (those who detract from your perceived
value in the market) based on their experiences with you.
Strive hard to build Promoters, or what I like to refer to
as Advocates, by advocating for others and moving the needle
up the ladder as WOWING people in today’s market is increasingly
difficult and easier at the same time. The Paradox is that
some people are WOWED by little things while others require
lots of attention.
4. Look at this as a game, a game to accumulate
the most relationships you can by adding value to as many
people as you can in ways that make you unique, or stand out.
To do this you must have an idea of what the “best”
look like and what your competitors do on a weekly basis.
Who are the people who have transformed your industry through
by-passing some of the old, antiquated ways of doing business
with new systems, new strategies, and new ideas? Some refer
to this as “creative destruction- the washing out of
old ideas with new innovative ideas.” The person with
the most relationships WINS as they will be referred the most
as the law of the harvest always wins, and it tells us that
themore value we add to the world, the greater the reward
we receive.
5. Look at your Legacy Management System
as organic, constantly growing, and something that you must
tend to weekly and on an ongoing basis, not just every once
in a while.
An Example of A LMS Track - The Advocate Track
1. Create a list of 25 advocates
(a person who values you and is a fan of your work)
2. Touch these advocates 2x per month (minimal via e-mail
or phone call)
3. See these people FACE to FACE 4x per year
4. Circulate “monthly” at a minimal of 2 events
where your advocates circulate
5. Once you accumulate 25, add 10 each time
6. Use creative touches and a system to managing when you
touch them (Constant Contact, Emma, etc.)
7. Send a gift to your advocates and think of them in special
ways as THEY are the LIFEBLOOD of your business. These people
are your biggest fans.
8. Have special parties for your advocates (Football, Fishing,
anything) that puts people in your vicinity.
9. Always have conversation with this group about their circles
of influence who could use you.
Test Drive The Power of Culture Building For Your Organization
Today:
Want to make an informed decision? We like
to "pay it forward" by offering you an introductory
white paper on how you can build a winning culture at your
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